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I looked through the library here but didn't see it. Maybe I'm just missing it?
the goalposts change very quickly, so information from last mth will be out of date.
Shak
Think I spend 30 minutes a day reading those the 3 ppc forums.
Bids on Overture average US$0.40, $0.30 on Google, and there are approximately 500,000,000 searches/day in the U.S.
Smart advertisers have the biggest keyword list possible to avoid price wars on the top terms for each category, and measuring and reacting to keyword-level ROI is what sets apart winners from losers.
Managing to portfolio-level ROI goals (CPA, ROAS, etc) is also a best practice.
How's that for a brief overview?
Bids on Overture average US$0.40, $0.30 on Google, and there are approximately 500,000,000 searches/day in the U.S.
Just curious, what is your source for this information? specifically, the average bid information.
About the bidding on a large number of keywords... whats the best way to come up with the list? I know that Overture has a keyword suggestion tool but the list it gives back is far from "large"
Are there any worthwhile tools to help with this?
Tell me you didn't mean to include Findwhat in that sentence? Do you really get a good ROI from Findwhat? I had a hunch I wasgetting very poor traffic from them, so I shut Overture down and just had traffic (or lack of) from Findwhat. Nothing, zilch. $50.00 down the drain. It could have been worse though. I was going to put a couple hundred in Findnothing ;)
This is a little late to respond to the original post, but would like to thank Shorebreak for the input. Confirms what I sense from 4 years of advertising on the Internet.
There are, these days, only two PPCs that seem worthwhile in terms of ROI: Google, and Overture. Find What, maybe --and I have heard on previous posts, that 7Search is doing better now than in the past. But if I were a Mom and Pop retailer on the Internet (which I am) -- and it were real money out of my personal pocket to spend (which it is) --- nowhere but Google, and Overture. Can't beat them, even though both seem quite costly at times.
$50.00 down the drain
Spending only $50 on a test campaign is hardly enough to see if a campaign would work.
I have spent a thousand dollars on a ppc campaign before before I got it profitable. I would try different ad copy & positioning to see if it works (Don't assume the same ad copy you use on overture should work the same on findwhat, test something new)
Bids on Overture average US$0.40, $0.30 on Google, and there are approximately 500,000,000 searches/day in the U.S.
I would seriously question this data. It is rare to find a search nowadays for any of my terms across dozens of non-reltaed sites where Google is less expensive than Overture. Six months ago, yes, but nowadays, no way.
Even when Google became more expensive than Overture per click, I was still getting better conversion rates, however, as long as I don't allow broad matching, which causes them to plummet.
MQ
I will also say that you can get a good amount of traffic by bidding on Google and Overture slots at the lowere amounts. Furthermore, Ah-ha, ePilot, and 7Search are also cordial PPC's that can be used at the very low pennies per click. I had ran a test against these sites and Findnothing, and all of the other had proved a decent ROI except Findnothing. Their traffic has just gotten worse not better over the past few months. When your feeding search results to Revenuepilot, Searchfeed, and hotbar at a min. of 0.05 per click, you can go through a few hundred dollars per day and get no legit leads or sales.
CompWorld
Espotting?
From my point a of view, overture is much cheaper than Google.
It is rare to find a search nowadays for any of my terms across dozens of non-reltaed sites where Google is less expensive than Overture.
All our bids are cheaper on OV, but our actual CPC is generally cheaper on G.
How's that?
So your CTR is very good?
tolachi, thanks for the URL.
That's probably because it's only faintly marked as "sponsored" on most pages :)
I agree completely. While good copy will increase OVs CTR rates, the base you work from is much higher on OV because of the way it's presented to the public as a listing and not an ad.
