Do we need to pay for clicks we received outside our targeted areas?

[misterjonez]

Do we need to pay for clicks we received outside our targeted areas? If we didn't target these areas in our campaigns, do we get refunds? Is there anyone who has any idea about this?

[Tropical Island]

I have often written to AS about this & received this explanation.

If a person is outside your selected countries however is using the search location server of another location your ad may appear.

For instance if an American is in Brazil with his laptop & is using Google.com your ad may appear. Or a Brit on .co.uk.

You will pay for these clicks.

[misterjonez]

I guess that kind of targeting never really works. I already tried using exact match keywords to reach more specific users and exclduding sites from the content network to minimize my expsure on non targeted countries. Aside of these, do you have any idea on how to avoid non targeted countries?

[Waldo]

Can you give me a better idea of what you are trying to target? I may be able to give you a pretty solid recommendation then.

- w