PPC Advertising for Gambling Sites?

[nextmuffin]

I am launching a relatively small gambling site (one where you play for free - no bashing please) and I'd like to use PPC advertising to promote it.

My problem is, I dont think any of the bigger Search engines like Yahoo, Google, and MSN would let me advertise because of the gambling part. I know for sure that Google doesn't allow it.

As I am targeting primarily the UK, how can I advertise with bigger sites? Could I go directly through Yahoo UK? Do you have any suggestions?

I'm hesitant about using smaller search engines because it seems most of their traffic is bot generated.

Help please?

[SlimKim]

Seconds ago i checked 7search bids for "online casinos" for you and the top 6 listings are all bid at over $4.00 and some months it's over $5.00 . Plenty of their related keywords are bid at $2 or less.

I don't have gambling sites but i make it my business to know who's advertising what.

If you know how you are going to generate revenue and have an idea of how many visits it should take to see your most wanted response then you should be well on your way.

I'll sticky mail a few possible solutions but the key will be to start small and test test test.

[Simsi]

Slimkim: I also work in this area. I'd be interested to know which PPC systems you feel deliver value for money. Are places like Miva etc any good?