Is yahoo better for some products?

i'm not saying yahoo searchers are stupid

[ildarius]

I read somewhere that yahoo searchers are less technical then
google searchers. (IMHO i doubt it)

What's your take on this?
Is this true? Does Yahoo have better conversion rates for some products?

Thank you!

[shorebreak]

I don't have any hard data to back this up, but over the years I've seen some specific types of campaigns spend much more on Yahoo (as a proportion of overall search spend) than is the case for 95% of regular PPC advertisers. For example, franchise lead gen comes to mind, as do miraculous-claim beauty products (for lack of a better word).

[ildarius]

I'm sorry i'm not sure if i fully understand.
You mean some campaigns invest most of the advertising PPC budget in Yahoo then Google?

than is the case for 95% of regular PPC advertisers.

What do you mean?
Thank you

[shorebreak]

No, I just mean that for those categories I listed, the % of overall search ad spend that goes to Yahoo is significantly higher than the % of ad spend that most advertisers devote to Yahoo.

-Shorebreak

[seth_wilde]

Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend.

And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).

[ildarius]

Can you please explain the definition of % of ad spend.

Thank you

[seth_wilde]

Let's say you spent $100 total on Paid Search

$70 went to Google
$20 went to Yahoo
$8 went to Microsoft
$2 went to Ask

then

Google would be 70% of your ad spend
Yahoo would be 20% of your ad spend
etc...

[ildarius]

thank you!