I read somewhere that yahoo searchers are less technical then google searchers. (IMHO i doubt it)
What's your take on this? Is this true? Does Yahoo have better conversion rates for some products?
1:17 am on Apr 9, 2008 (gmt 0)
I don't have any hard data to back this up, but over the years I've seen some specific types of campaigns spend much more on Yahoo (as a proportion of overall search spend) than is the case for 95% of regular PPC advertisers. For example, franchise lead gen comes to mind, as do miraculous-claim beauty products (for lack of a better word).
6:57 am on Apr 10, 2008 (gmt 0)
I'm sorry i'm not sure if i fully understand. You mean some campaigns invest most of the advertising PPC budget in Yahoo then Google?
than is the case for 95% of regular PPC advertisers.
What do you mean? Thank you
3:44 pm on Apr 14, 2008 (gmt 0)
No, I just mean that for those categories I listed, the % of overall search ad spend that goes to Yahoo is significantly higher than the % of ad spend that most advertisers devote to Yahoo.
4:47 pm on Apr 16, 2008 (gmt 0)
Yahoo's audience does seem to be quite a bit less technical. While Yahoo might have around 20% of a normal campaign's ad spend, if you run a campaign for something like usenet, or enterpise software you are going to see it taking up a much smaller percentage of the spend.
And as shorebreak has pointed out, in other areas Yahoo is going to make a larger than average percentage of overall spend (but still smaller than google).
4:42 pm on Apr 17, 2008 (gmt 0)
Can you please explain the definition of % of ad spend.
5:15 pm on Apr 17, 2008 (gmt 0)
Let's say you spent $100 total on Paid Search
$70 went to Google $20 went to Yahoo $8 went to Microsoft $2 went to Ask
Google would be 70% of your ad spend Yahoo would be 20% of your ad spend etc...