recommend resource for writing good titles and ad copy

[simondev2]

Hi, looking for recommendations on resources on the web or books that help you write more effective ad copy, title tags, etc. Geared towards PPC woudl be best.
Thanks!

[hudson]

This is what I've got so far:

motivational: learn the secrets, find out how, etc.
action words: buy, get, now, today, etc.
personalize: you, your, etc.

Put it all together and you got:
---
Learn the secrets for only 49.95
Order now and if you act fast
You will receive a free gift
---

If you find a good resource site, I have also been looking for one, so please post it here.

[hostlead]

I don't think you can use action words at google.com

HL

[simondev2]

Hi I recently purchased the andrew goodman guide to google adwords. I think it gives a great intro and review of the systme and I definitely did learn a lot from it. Although I was a little disappointed that it's no longer 49.95, but really $69! (he raised the price).

[hudson]

My understanding of this is that action words are OK, actually google recommends them in their optimization tips page. What they don't like are unsubstantiated claims such as "best" or "number one".

So this is OK:

Custom Hot Rod Secrets
Straight from the pros
Limited offer - buy now
www.clicknow-hurry.com

But this is not:

Super #1 Hot Rods
The best secrets
Nobody can beat us
www.weloveourprogram.com

[hudson]

andrew goodman guide is really pretty good. google gold also has a few copy writing tips