AdWords IP exclusion limitations

[Gremlin098]

Does anyone know how to get around the 20 IP limit on Adwords exclusion filter? I want to block large ranges of IPs from the major ISP in my area and the wildcard feature is limited to the last section of the IP. With the 20 IP per campaign limit, I can only block a few ranges.

[Waldo]

Are you referring to site exclusion?

How about using the domain feature (using the name instead of the IP address)?

If all else fails contact your Google rep and ask them about it.

- w

[Gremlin098]

Thanks Waldo. The IP exclusion prevents ads from appearing to people on certain IPs. Its a great feature for blocking competitors who click your ads just for fun. The problem is it is very limited at this point. Our competitors don't tend to click on our ads very often and, when they do, its probably more curiosity than spite - which is a good thing since we have way more than 20 competitors we would have to block.

I'm sure not many advertisers are using the filter the way I want to, but it makes sense for us to block individuals and smaller businesses since our target clients are large companies who would probably be searching from a WAN.