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PPC and 301 redirects

How do the ppcs regard 301 redirects?

8:13 pm on Jan 31, 2008 (gmt 0)

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I am thinking of changing the names of my pages to make them more descriptive and search engine friendly. I will then set up 301 redirects for these pages.

What I am wondering is how this affects ppc campaigns. All my destination urls with the ppcs will still be set to the old page names. Do I need to change these urls to the new names or will Google etc be happy with the 301 redirect?


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