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I must underline that site in question was PR1 with no SEO results prior their work.
One thing that really pissed me off was the way how they did articles around keywords they proposed (and I approved).
All articles were with no value to a reader but a desperate try to catch search engines. Kind of measured repetition of main keyword. Meta description was a first paragraph of the article for each page.
Finally, the part of their package was 3 months of external linking which I did not cancel after as I thought it was three months, period. They simply continued charging my credit card.
Iíve never done any SEO myself that gave really good results. Still, not too much of brain was needed to figure how poor their service was.
That was my personal experience.