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Who powers PPC for Lycos Sponsored Links?

     
6:48 pm on Nov 20, 2007 (gmt 0)

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Just wondering which of the big 3 PPC platforms powers the sponsored links for Lycos?

I've have an ad running on Lycos but it could be from either Google, MSN or Yahoo.

2:33 pm on Nov 21, 2007 (gmt 0)

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My thinking is that depends of the country. While for US it is clearly stated "powered by ask.com", for Germany Lycos is displaying the YSM listings.
2:42 pm on Nov 21, 2007 (gmt 0)

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The UK says Ask.com too, so I guess this is Microsoft adCenter?
2:58 pm on Nov 21, 2007 (gmt 0)

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The UK sponsored links have overture.com in the URL so they must be from Yahoo.
 

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