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Who powers PPC for Lycos Sponsored Links?



6:48 pm on Nov 20, 2007 (gmt 0)

5+ Year Member

Just wondering which of the big 3 PPC platforms powers the sponsored links for Lycos?

I've have an ad running on Lycos but it could be from either Google, MSN or Yahoo.


2:33 pm on Nov 21, 2007 (gmt 0)

10+ Year Member

My thinking is that depends of the country. While for US it is clearly stated "powered by ask.com", for Germany Lycos is displaying the YSM listings.


2:42 pm on Nov 21, 2007 (gmt 0)

5+ Year Member

The UK says Ask.com too, so I guess this is Microsoft adCenter?


2:58 pm on Nov 21, 2007 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

The UK sponsored links have overture.com in the URL so they must be from Yahoo.

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