Who powers PPC for Lycos Sponsored Links?

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6:48 pm on Nov 20, 2007 (gmt 0)

Just wondering which of the big 3 PPC platforms powers the sponsored links for Lycos?

I've have an ad running on Lycos but it could be from either Google, MSN or Yahoo.

2:33 pm on Nov 21, 2007 (gmt 0)

My thinking is that depends of the country. While for US it is clearly stated "powered by ask.com", for Germany Lycos is displaying the YSM listings.

2:42 pm on Nov 21, 2007 (gmt 0)

The UK says Ask.com too, so I guess this is Microsoft adCenter?

2:58 pm on Nov 21, 2007 (gmt 0)

The UK sponsored links have overture.com in the URL so they must be from Yahoo.