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Using the Google Traffic Estimator I'm researching a term that's showing an estimated clicks per day of 1 to 2 times for a #1 keyword postion.
Now, when reasearching with Digital Point's keyword popularity tool, it's showing the same term is search about 1,900 per month in Google.
This seems like a pretty big gap (63 to 1) and I don't understand why a term would appear so popular in one tool while the Google Traffic Estimator is showing this to be a light traffic term.
What do I not understand?