Starting a PPC Campaign

[Sana]

I am going to start a new campaign first time.
But one confusion, some people suggest me to start with low budget and some said to with high budget.
So what should I do? Please suggest me.

[King_Fisher]

How about starting off with a higher budget(not sky high) and a modest bid on
your key words. Stay on 24 hrs and you will p/u leads when the others are dropping off after spending their budget or not running in their time slots.
Do an exact match on key words. You will find yourself not spending your entire
budget and getting some low price traffic.
Anyway it worked for me!...KF

[Tropical Island]

First thing you should do is stick with the proven winners not 2nd or 3rd tier companies.

My best suggestion is to start with Google AdWords and if that works out expand into Yahoo.

Forget the rest for now.

Do not activate CONTENT for now.
Just search partners.

It will take time to learn each system.
AW will give you many more impressions than Yahoo.