Welcome to WebmasterWorld Guest from 107.20.34.173

Forum Moderators: open

Message Too Old, No Replies

Does anybody calculate LTV for their campaigns?

     

Makaveli2007

11:16 pm on Jul 20, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I was wondering if anybody was calculating LTV for their campaigns so that in competitive markets they could find keywords that are profitable (b/c of a customer's LTV) even though they dont seem profitable for a single product sale.

Does anybody do this or does nobody in PPC really care about LTV?

 

Featured Threads

Hot Threads This Week

Hot Threads This Month