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Does anybody calculate LTV for their campaigns?

   
11:16 pm on Jul 20, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I was wondering if anybody was calculating LTV for their campaigns so that in competitive markets they could find keywords that are profitable (b/c of a customer's LTV) even though they dont seem profitable for a single product sale.

Does anybody do this or does nobody in PPC really care about LTV?