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Microsoft Office Live Takes Ask Sponsored Listings

5:09 pm on Jul 17, 2007 (gmt 0)

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Microsoft Office Live today announced that it is adding Ask Sponsored Listings to its adManager Beta search advertising service. adManager enables small businesses to purchase and manage search-based keyword advertising easily and affordably directly from the Microsoft Office Live platform. Ask Sponsored Listings joins the MSN network and Live Search as distribution sources for Microsoft Office Live customers' search ads.

Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search marketers to purchase, manage and optimize pay-per-click and contextual advertising campaigns on the ASL publisher network, including Ask.com.

Microsoft Office Live Takes Ask Sponsored Listings [money.cnn.com]