Click Fraud against a Low Click Through Site

[Frank_Rizzo]

What to do with a site which only has about 15 click throughs a day, but nearly all of them seem fraudulent?

Worth reporting or worth dropping the advertising altogether?

This is for a low budget campaign which seems to get more out of SE saturation rather than sales from the click through's!

[edited by: Frank_Rizzo at 6:28 pm (utc) on May 21, 2007]

[Frank_Rizzo]

I filled in a customer services contact form with the set heading 'Click Fraud'. and attached an excerpt of the log file. I guess this is too hard for them to understand as they gave a template reply asking for the date, the time the keywords (like it's not all there in the log file).

I reckon I'm being done here. But as it's only around $7 per day it seems trivial....

As I said, I'm getting something out of this $7 per day in the form of exposure (punters see and recognise the ad even if they don't click it). But it bugs me that some bot, nerd, or rival site is stealing cash.

I only just realised this was happening because the number of clicks doubled recently. I turned on conversion data tracking a week to get more evidence and I was surprised to see that none of the clicks ended up visiting the checkout page.

100 clicks, 0 conversions.

Maybe the conversion feature doesn't work? Maybe I'm reading the logfiles wrong? Maybe I need to give the customers more time to call back?

[edited by: Frank_Rizzo at 2:18 pm (utc) on May 22, 2007]

[Tropical Island]

Frank,

You don't say what company you are having the problem with.

If it is AdWords, Yahoo or MSN you should really post this there.

If it's with anyone else you can probably be sure it's not legitimate traffic. Just do a search through this forum and see if there have been others with problems with the particular company.

Good luck.

[Frank_Rizzo]

I thought this would be a generic thread but I guess I should have posted it in Yahoo PPC.

See if I can get it moved.