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new click fraud study: 10-15% of clicks are "pathological"

PPC, click fraud

     
9:21 pm on May 17, 2007 (gmt 0)

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According to Fair Isaac, a company specializing in fraud detection, 10-15% of ad clicks are "pathological", meaning that they indicate a likelihood of click fraud.

[biz.yahoo.com...]

12:41 pm on May 18, 2007 (gmt 0)

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I have always assumed the fraud rate to be 15-20%. Surely the reason why my conversions tend to be 15-20% higher on the same exact search terms in the unpaid results. That and the average visitor lenght is nearly twice as long for unpaid results.
 

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