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How to use Negative keyword

Negative keyword would help to reduce cost

     
1:45 pm on May 17, 2007 (gmt 0)

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Hello Everyone
I know about negative keywords but donít know how to implement. I will appreciate anyone here will tell brief about negative keywords and their use.

Thanks

4:15 pm on May 29, 2007 (gmt 0)

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add keywords exactly the same way that you normally would, except put a - before the word. (i.e. -keyword)

GaryTheScubaGuy

2:39 pm on May 31, 2007 (gmt 0)

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Many times it depends which PPC program you are using. Rules are slightly different.