How to use Negative keyword

Negative keyword would help to reduce cost

[walmslei]

Hello Everyone
I know about negative keywords but don’t know how to implement. I will appreciate anyone here will tell brief about negative keywords and their use.

Thanks

[GaryTheScubaGuy]

add keywords exactly the same way that you normally would, except put a - before the word. (i.e. -keyword)

GaryTheScubaGuy

[mike_ppc]

Many times it depends which PPC program you are using. Rules are slightly different.