2 customers covering some matching keywords

Do I need diffrent accounts with ppc engines

[Paul_2000]

Hi,

Please can you tell me if I have 2 customers wanting the same keywords do I need to set up separate accounts in google, yahoo and msn.

Google seems to be a Yes (Must have 2 Accounts)

MSN seems to rotate the ads

Yahoo not sure what it’s doing?

Please can someone explain?

Thanks

Paul

[BDuns]

If you have two different customers, they need separate account for everything. If dupe kw's are in the same account, only one ad will show at a time. If the customers are competing against each other, they'll get bent when they realize the other guy's ad shows but not theirs. Also, google lets you, but MSN and Yahoo get rid of duplicate kw's anyway.