Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

PPC budget strategy?

Best practices for an e-tailer

11:00 pm on Feb 22, 2007 (gmt 0)

New User

joined:July 15, 2004
votes: 0

This question is for larger sized B2C ecommerce PPC programs.

What percentage of margin do you allocate for the PPC budget?

Given that strategy dictates tactics (driving market share vs. maximizing ROI) and consideration of life time value, I'm curious what are others doing? If you don't mind providing the vertical market you're in as well, it would be much appreciated.