Welcome to WebmasterWorld Guest from 22.214.171.124
Forum Moderators: open
joined:July 15, 2004
What percentage of margin do you allocate for the PPC budget?
Given that strategy dictates tactics (driving market share vs. maximizing ROI) and consideration of life time value, I'm curious what are others doing? If you don't mind providing the vertical market you're in as well, it would be much appreciated.