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One option I've been using with some success is stumbleupon. I like it because of the flat rate (5c). But I'm forced to choose very specific categories which only generate about 50 hits a day, not hardly enough to satisfy my budget.
Since my site is actually pretty general, I'd like a PPC solution that allows more of a general target and low PPC. If I could find something like stumbleupon that generates more traffic for me, that would be perfect.
Like I said, my site is pretty general. It's essentially a shopping site featuring tech products, apparel, home/garden, pretty much as vast a range of products as amazon. So narrowing it down to these very specific categories doesn't seem to be a good match for me.
Does anyone have any suggestions for a decent PPC advertising avenue, or even some other kind of creative option I should maybe consider?
To me, Google will be your best option. a combo of Yahoo/MSN may be a good alternative. I don't know how detail-oriented you are with your campaign on Google, but I assume you are at least tracking conversions. If your conversion/conversion rate/cost per conversion are too high, have you performed any strategic optimization?
I don't want to presume too much on your campaign, so I will just leave it at this. In my opinion, many PPC campaigns "fail" in the eye of the advertiser because they are not systematically and continually optimizing their campaigns.