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Comparing the big boys

Google, Yahoo, MSN, Ask .. and AdBrite?

     
1:53 am on Nov 28, 2006 (gmt 0)

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I'm curious how the cost of customer aquisition may compare among these big competitors. I'm using Google now but I feel surely there must be a more cost-effective option elsewhere....google prices have just gone up so much!

Is there a general rule of thumb that conversions from MSN or AdBrite for example are cheaper than Google?

These are the programs I'm considering:

1. Google
2. Yahoo
3. MSN
4. Ask
5. AdBrite (PPC)

Thanks!