Forum Moderators: open
I am looking to find a software solution to help me monitor my PPC campaigns and provide a better service to my clients.
I manage campaigns in Google, Yahooo and soon MSN and want to find a software package that will enable me to do the following:
* View and create reports for all search engines at once as well as being able to look at each engine's reports individually.
* See which keywords are resulting in conversions e.g. the search term 'red widgets' resulted in 100 visits and 5 sales in one month.
* View the cost for conversions and ROI. e.g. 'red widgets' cost £0.25 per click so that's £25 per month. So the 5 sales cost £25 in total.
* Have different goals for conversion e.g. a sale, a contact form filled out, a contact page visited etc.
* Create reports for whichever date range I choose
* See what the click through rate is and where I need to change titles and descriptions.
Does anyone know of any good packages out there?
The campaigns aren't huge and range in budget from £100 to £3000 per month. I am prepared to buy the software for each individual client if necessary.
Ideally I don't want anything visible on the sites.
Thanks in advance.
Laura
