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PPC Management Across Multiple Platforms

10:10 pm on Nov 7, 2006 (gmt 0)

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Is there a reliable PPC management tool available that allows multiple keyword accounts to be managed across multiple pay-per-click search engines (Google, Yahoo, MSN)?
3:08 pm on Nov 8, 2006 (gmt 0)

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What's more important to you:

1)Getting the most ROI out of your spend?
2)Easing the administrative burden of managing multiple SE accounts?

If (1) is primary, then there are *very* few tools IMO that do a good job.

If (2) is primary, then there are tons of tools out there.