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Centralized Ad Management Software / Service

Adwords, Overture/Panama, AdCenter and beyond



6:27 pm on Oct 31, 2006 (gmt 0)

5+ Year Member

I'm surprised I'm having a tough time figuring this out.. Is there an easy way to centrally manage your ads on the 3 major ad platforms? (Adwords, AdCenter and Yahoo)?

I see everything from BidTracking technology and conversion tracking but what about adding or changing 1 ad and having it change on 3 ad platforms? I'd like to know if this exists and where to find it?


9:50 pm on Oct 31, 2006 (gmt 0)

5+ Year Member

It's just my interpretation, but don't the terms and conditions [google.com] for access to the AdWords API specifically prohibit this kind of functionality for 3rd party tools? That's my reading of 2c(ii):

For example, the AdWords API Client may not offer a functionality that copies data from a non-AdWords account into an AdWords account or from an AdWords account to a non-AdWords account.


2:53 am on Nov 1, 2006 (gmt 0)

5+ Year Member

I just can't believe that there's not a more efficient way to manage Adwords, Overture and AdCenter. Do people efficiently use Spreadsheets?
I don't manage a ton of keywords so i'm not looking for anything elaborate. i'd appreciate any advice anyone had in this area.


6:20 pm on Nov 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

There are some out there. You just have to look for them.

Beesticles - the snippet from Google is interesting but also odd. The reason why I say odd is because each engine has certain rules (number of lines and characters etc.) so to insert a new ad into several engines the software has to package the ads up correctly before inserting into each engine so the TOS is not broken :-)



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