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New e-commerce site needs to drive traffic

Need help driving traffic

     
5:56 am on Oct 27, 2006 (gmt 0)

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About to launch my new site selling various products and I need help driving as much traffic to my site as possible. I have a fairly good understanding on how to advertise on major search engines like google,yahoo, msn... just wondering if anyone has any other ideas, at this point any info would help!