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If an infected surfer goes to say Google and searches for "pick-any-term", and this thiefware pops a console in front of the results. So if the surfer clicks on the popup, Google will show an ad impression, my CTR will drop, and Google(other PPC engines) doesn't collect any PPC $$$.
Well here the details direct from MetricsDirect(Zango) page on how they deliver ads.
a woman types in “women’s discount shoes” on Google. Google delivers a page with its usual list of search results and sponsored listings. Zango delivers a new browser window above this listing, displaying the advertiser’s landing web page.
I'd like to hear from some of the reps for Google, Tahoo/Overture MSN, etc. their feelings on this. It might only be costing individuals a few $$$, but it's got to be costing the major SEs mega bucks.
The best, or worst depending on what side of the fence you are on, is the little malware that ended up on my machine that is basically invisible to the user and it's only function is to direct a user to the real URL on a Google served ad. This basically takes the user where they wanted to go but bypasses the Google cash register so Google makes no money and the advertiser gets a free click. I still have not found a good reason to remove it yet as it does nothing else.
The bigger the folks like Google and such become the more ways people will find to deprive them of revenue. It really is a fragile business they are in the way it is currently done anyway. Just think that if eveyone were to get infected with what I got on my machine then Google would effectively stop making any money at all. Who knows how much they are losing now.