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Adwords headache

Why do my exact match phrases not return searches?

10:15 am on Oct 24, 2006 (gmt 0)

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joined:Oct 24, 2006
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Have been using the adwords system for a long while had reasonable success with CTR but am completely self taught. Recently I changed one of my groups and deleted a number of keywords and went for more exact match phrases that I know are being searched for.

What would stop my phrases receiving traffic? Traffic goes to the phrase match words but none of the exact match?

Can anyone shed any light on this?


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