Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Weeding out click fraud

BusinessWeek article

1:00 am on Oct 19, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 18, 2005
votes: 0

Martin Fleischmann, CEO of MostChoice.com, responds with clarifications after BusinessWeek ran a cover on Clickfraud using experiences from his company.


Article includes some PPC fraud history, suggestions for a tiered advertising system, and some speculation on Yahoo's recent earnings warning.