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Weeding out click fraud

BusinessWeek article

     
1:00 am on Oct 19, 2006 (gmt 0)

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Martin Fleischmann, CEO of MostChoice.com, responds with clarifications after BusinessWeek ran a cover on Clickfraud using experiences from his company.

[businessweek.com...]

Article includes some PPC fraud history, suggestions for a tiered advertising system, and some speculation on Yahoo's recent earnings warning.