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Weeding out click fraud

BusinessWeek article



1:00 am on Oct 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Martin Fleischmann, CEO of MostChoice.com, responds with clarifications after BusinessWeek ran a cover on Clickfraud using experiences from his company.


Article includes some PPC fraud history, suggestions for a tiered advertising system, and some speculation on Yahoo's recent earnings warning.


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