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Better to display whole URL or just the domain name?

domain.com/information/widgets or domain.com?

     
11:36 am on Aug 30, 2006 (gmt 0)

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I've been thinking a lot about whether it would be better to show the whole URL as the display URL or just the root domain? The former would probably give people more of an idea of what a site offers while the latter is probably better for branding.

Do you think most people would study the URL for a second before clicking on an ad?

Just wondering what other people thought of this.

7:45 am on Sept 1, 2006 (gmt 0)

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Well, why don't you test it?

My thoughts are that its only usefull to display a yourwebsite/bla when the keyword your advertising for doesn't show in (or isn't related to) the domain name.

In all other cases only a domain is better.