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Search Volume versus Impressions

5:32 pm on Aug 11, 2006 (gmt 0)

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I'm using Adwords for the first time and am puzzled by the difference in supposed search volume and impressions.

I am bidding for the term 'widgets'.

There are 3,000 Google searches per day for this term.

My daily budget is high so I think it's displayed throughout the day.

I am bidding high enough to be in the top 4.

How come my daily impressions are only a fraction of the search volume? I would have thought that if I'm on the front page the impressions would more or less be the same as the search volume!

Maybe I'm being dumb and missing something simple!

Thanks for any help.

5:54 pm on Aug 11, 2006 (gmt 0)

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WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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High bids are not a guarantee of high placement. As has been pointed out numerous times here, AdWords uses a complex algorithm to detemine placement. So just because you sometimes see yourslef in the top 4 placement certainly does not mean you'll always show there.
6:20 pm on Aug 11, 2006 (gmt 0)

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Thanks for the reply.

But if my average position is 4.7 and my daily budget is high enough surely I should expect more impressions?

3:54 pm on Aug 14, 2006 (gmt 0)

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Are you using broad match only? Try adding exact match or phrase match, and consider pausing broad match terms.

Adwords prefers to run braod and exact match I have read.