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I'm using Adwords for the first time and am puzzled by the difference in supposed search volume and impressions.
I am bidding for the term 'widgets'.
There are 3,000 Google searches per day for this term.
My daily budget is high so I think it's displayed throughout the day.
I am bidding high enough to be in the top 4.
How come my daily impressions are only a fraction of the search volume? I would have thought that if I'm on the front page the impressions would more or less be the same as the search volume!
Maybe I'm being dumb and missing something simple!
Thanks for any help.