Web search engines to fight click fraud

Google, Yahoo, Microsoft, advertising group join forces

[bobothecat]

The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle.

[msnbc.msn.com...]

[jimbeetle]

Wow, IAB has studiously avoided this issue for years, it's about danged time that it's stepping up to the plate.