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Web search engines to fight click fraud

Google, Yahoo, Microsoft, advertising group join forces

     
2:38 pm on Aug 2, 2006 (gmt 0)

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The Internet's leading search engines are teaming up with an advertising trade group to find a better way to identify and measure "click fraud," a scam that has raised doubts about the Web's trustworthiness as a marketing vehicle.

[msnbc.msn.com...]

3:02 pm on Aug 2, 2006 (gmt 0)

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WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Oct 26, 2002
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Wow, IAB has studiously avoided this issue for years, it's about danged time that it's stepping up to the plate.