PPC Tracking

[akilada]

Hi All,

I have some problems when tracking PPC campaigns. Could somebody please help me with the following,

1) where can I get relaible information about science behind ppc campaigns?
2) what kind of methods I can use to track ppc campaigns?
3) Have any one used NetTracker to track PPC campaigns? If so, was the result you got consistent?

Many Thanks,
Akila