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Then, Y!SM announce (in December) they are moving from their long-standing 40-character title, and 190-character description to a model similar to Google's.
I can understand Y!SM wanting to move more in line with the market leader, but what's the science behind this?
Which style of creative performs best. Does anyone have any stats they will share with the community about campaigns they have run on both engines re. CTR, conversions etc... I would like to think that this shift towards a shorter creative is based on more than a desire to conform!
Cheers - I look forward to hearing your thoughts.
If ad lengths are longer people will find the right thing easier and so not click on as many ads. Hence the PPCSE makes less money.