Looksmart goes to PPC

[lloyd]

So Looksmart are going to PPC and already have Cnet, RoadRunner, Infospace and mamma.com signed up.

What effect will this have on MSN. Early indication are that MSN will be using the current Looksmart listings.

But is this now the end of the Looksmart & MSN relationship? It looks like it. I believe that Looksmart are making there move now before MSN create their own database and go head to head with Google.

FYI

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