Menage-a-trois Becomes a Menage-a-Four!

MSNBC Chooses Upstart for Contextual Advertising

[martinibuster]

In a sign that MS is moving away from Overture- and remaining chilly to Google, MSNBC chose an 11 month old startup to serve up contextual advertising on MSNBC.

From Businessweek.com [businessweek.com],

"What we really wanted was just a piece of software to integrate with our e-commerce partners," said Tillinghast. "We look at this not as search technology, but as match technology. It evaluates the story and makes the best possible match to the story. We found that WebRelevance had the highest contextual fit."

U-huh... Sounds like revenge-dating to me. Menage-a-quatre?