I've been doing PPC google my self for a while but with out any effort. I have all the analytics but wondering is it the type of thing that once you get the hang of it is it easy to do or is it constant work. waht i do now just set a budget and stick to it. I'm breaking even but think maybe with a little more work will get the right formula to make money.
what im trying to say once lets sat i get the google GAP or profesional status is it easy sailing from there.
My other question is it worth outsourcing the PPC to an agency.
they take 15% of costs to PPC engines ie google or overture. some have min 10% or us100 what ever is higher.
any advice is appreciated