comparing bidding agents

[clyde_114]

I'm looking at using a bidding agent to automate the bidding on some of my major adwords and overture accounts - is there anything published which compares the major bidding agents in the market?

I am looking at;
Atlas Onepoint
Keyword Max
Omniture Search centre
Any others?

Thanks for your help
Clyde

[roxyyo]

PPC Bid Tracker
BidRank
PPC Management
Dynamic Bid Maximizer
Efficient Frontier

[edited by: seth_wilde at 12:28 am (utc) on Mar. 29, 2006]

[Tazzam]

There is also SearchIgnite. Of course I could never get a phone call back despite dangling a carrot of 100's of campaigns.

I am using BidRank now which I like, but recently EnHance changed their API so its not supported, you need a seperate license if you have more than 12k KW's, (and I'm soon to have 100's of thousands across a ton of campaigns. You have to buy a seperate license for anything over 12k KW's at $100 a pop. Scott and Jody are great people though, and I really like the software. Overture requires a seperate program and license, but the software supports Bid Gapping, Gap Surfing, automation for time and day bid changes, and other nice features.

One last thing, if your managing more than 3 campaigns of 12k KW's each, you'll need additional hefty pc's and at least a T5.

ppc 101

Good Luck,

Gary