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Say you earn $10,000 from ppc a day and $4,000 a day without, i know what you thinking why go for the $4000 when you can earn $10000 but i notice i am more happy having 40% = more time enjoying life and time with family then 100% worrying and checking ppc ads every 10-20mins?
So i learned if you going to do ppc get info form your visitor etc email address (newsletter) so if the do stop ppc you got a nice database of optin email address to market too ; )