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i have a site with some adult content(few articles and files but no images)
So is this an adult site, or not?
It might be worth approaching Fastclick and Casale and see what they say. They supply adverts for swingers dating agencies which offend quite a few people, so may be more flexible about 'mature' content.
Matt
There's always room for another site on any topic.
Study SEO, exchange links, post in forums, and you'll do well. Forget about PPC until you diversify into mainstream.
>> whats my next best alternative to put ads
In a very competitive marketplace it pays to think outside the box. You can advertise on other adult sites, adult blogs and newsletters, take print ads in adult mags or the adult section of local papers... or come up with some new viral idea.
But, there are several forums for webmasters in this niche and the discussions there may be more targeted/relevant. Members there have probably already discussed the PPC issue.