Managing PPC Campaigns

[andyh]

Hi - we have been doing "organic" seo for three years and have resisted getting into ppc, but now too many clients are asking us to do this. These are not big clients and will only spend a few hundred pounds and we have always thought that it was not cost effective to manage these by hand. Can anyone advise where I can find info on how to implement and how much to charge - we're lost! Thank you.

[hannamyluv]

Here's a few threads on how much to charge:

[webmasterworld.com...]

[webmasterworld.com...]

You may want to look over a few of the previous threads in the adwords, overture and this forum on information about how to start and manage PPC campaigns.

There are also a few very good PPC consultants/managers around here who may come by and leave you some good tips.

[andyh]

Thanks for the reply - this helps tremendously.

Any and all input appreciated.