Niche PPC Engine? Is there a Wine & food PPC?

Niche specific engine needed

[utahclimber]

I have a client who sells wine & was curious if there is a specific engine that feeds (bad pun) results to the wine consumers or should I just stick to Google & Overture but fine tune my keywords?

Thanks

[VinTurk]

IndustryBrains works with Food & Wine magazine and has a contextual product for placing ads within articles. Might be what your looking for.