Need Advice On Advertising

.. a startup site targeting hospitality operators and owners

[old_expat]

We are in the planning stages of a new site launch that has services aimed at the hospitality sector.

Our first thrust is the US market, hotel, motel, b & b - owners, operators, and sales executives.

Our campaign need to be swift and short/limited term. And, quite naturally, our budget is limited.

I'm hoping some of the ad experts here can make some suggestions.

My problem is, I have never done any keyword ads. My other sites are content-ich and rely on organic SE traffic

We can look at Google and Overture plus graphic ads on industry association sites. We will also be doing press releases to industry sites.

Perhaps someone could suggest some well-targeted keywords.

We are *not* wanting to get hotel bookings and therefore do not want to compete with those sites.

All responses appreciated.:)

[antonaf]

You should use keyword research tools. There are hundreds available, do a search on Google for them. They will give you many suggestions for your keywords and tell how if the keyword is popular.

Also, have you written and published a press release. This might help get the word out quicker and can sometimes be inexpensive.

Good luck!