Google V Overture V Espotting

[lloyd]

Hi Everyone.

In terms of impressions and clicks which do you get the most traffic from, google adwords, overture or espotting.

Not interested in conversion at this stage, just volume of traffic, percentages would be helpful.

Cheers

[Tropical Island]

Google AdWords

[digitalv]

I tend to get a higher conversion rate with Overture than Google. I spend the same amount of money on each (about $11k a month) and use exactly the same keywords on both - Overture has delivered more bang for the buck consistently since December. With AdWords I'm lucky to get a 4% conversion rate while with Overture it's in the 7% range on a bad month and 14% on a good one. On AdWords I've toggled between the search results only and search results + content sites (adsense) and it had little effect on the number of clicks that weren't converting.

Don't get me wrong, both are well worth the money and pay for themselves over and over - neither one is anywhere near a "loss" - but as far as actual conversions go, Overture seems to be doing a better job of delivering them.

[bostonseo]

I get better conversion with Google, but typically more overall activity/clicks from Overture.

[bnhall]

eSpotting: 5.2%
Overture US: 45.3%
Overture UK: 12.1%
Adwords: 37.4%

[bnhall]

Thought it would be interesting to compare my spend as well:

eSpotting: 6.1%
Overture US: 39.5%
Overture UK: 19.6%
Adwords: 34.7%

[lloyd]

Hi Bnhall

I notice from your profile that you are based in the US. For your product how to find UK to US conversion. Which has the higher rate.

Would be interested in that.

[mikelfc]

I've been using AdWords and Overture for about a year and get 4-5 x the clicks on AdWords. I signed up to espotting/miva a couple of months ago and have had much less volume on that.

[Gymonsear]

Poor old Espotting
Long live Miva

However they are the PPC equivalent of Luxembourg

Google sadly is delivering much much more than Overture at the moment on a majority of markets.

Conversion though... I'm with Digitalv, Overture is showing about a 10% average better conversion rate.