PPC Tracking

how much am I making from PPC?

[ufmikey]

Hi Everyone:

I'm looking for software which will help me determine:
1) What % of my customers are coming from my PPC campaign?
2) If PPC customers are more valuable than organincally generated customers?

I currently deduct my "clicks" from my total visitors, but this is somewhat unreliable. I also need to know whether PPC customers spend more (avg $ per sale) organically-generated customers.

Does anyone know of any software that can help me track this? Thanks!

[goodroi]

I would use cookies to track the users and then break out their activity and sales. I've found that PPC visitors convert very differently depending on the keyword. Some PPC terms are better than organic traffic and some are much worse.