ppc rules and regulations for client management

rules for managing clients through ppc

[Getting going]

I am beginning to manage clients websites through ppc methods (overture/google) - Are there any rules regulations i need to be aware of? Can you point me to anything? Do I need to register multiple accounts or can i go under one?

I searched this site and can't find any thing related to this topic. Thanks so much in advance!

[buckworks]

My advice would be a separate account for each client, otherwise keeping track of who pays for what would be a nightmare.

[Kandevil]

I use just one main account, things split up very nicely and reports sort out your clients breakdowns for invoicing.

For Google just run seperate campaigns for each client, Overture split your bids into different categories, similar things available at the others i'm sure.

Best to have just one account so that your real size is apparent to the company, useful for improving customer service from them(getting your own personal point of contact at overture or espotting). The odd invitation to their corporate days such as Go-Karting days doesnt go a miss too. :)

[Getting going]

thanks so much for your responses!

Are there any rules/regulations i need to be aware of when monitoring my clients accounts? i just don't want to step out of bounds!

thanks again!