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The message from MSFT for this seems to be you can use this engine to DO x,y,z. Google is a habit at this point which will be very difficult to overcome, Yahoo! stands for what?
The message anyway, is action or task oriented, not just a Yahoo! yodle or Google it. I think it will do much more damage to Yahoo! and given that MSFT was ready to fork over so many billions for Yahoo! not so long ago, it makes one wonder how long this thing has been in serious development. If they really though this would fly or it has been in development for a while, then why the serious offers to by Yahoo! for so much $$$?
Google might have to step up the promotional efforts in traditional media to fend this off. Thing is, what message in traditional media can either Yahoo! or Google convey to say why you should use them instead of the new MSFT engine?
Btw. I do think that "bing" is more marketable domain; sounds and types better/easier than "google". Good move on MS.
But there does seem to be a lack of bottom, but I suspect, given the more recent aggressive behavior of msnbot(x) these days that might soon change. Y! has dropped to third in recent hours...days... and it looks like that trend might continue. Not ruling Y! out, or their multi-years database/history. MS, however, seems a little more serious this time around...might say they were a little ticked about a past deal falling through. :)
My initial impressions are good: my site has #1 ranking for my keywords, plus better sub-links (more focused) than on Google and I really like the ad campaign so far.
As an Apple guy, having never had much love for MSFT, I now feel compelled to dance with the devil. Bing it!
It makes Google look old fashioned.
As for search results, I don't think they are as complete as Google.
BUT I DO like the fact that from here in New Zealand (or anywhere I suppose) I can click on Advanced search and then Country and pretend I am searching from another country. That is great for me and my company.
I don't think you can do that in Google.
I mostly prefer Google, but I do pick Bing sometimes. The surprise is that I pick Yahoo nearly as often as Google - my initial impression (from using it directly) was that Bing was better than Yahoo.
Google remains the best at long phrases and complex or ambiguous searches.
I also noticed that Yahoo and Bing love Wikipedia even more than Google does.