Keyword Question

Simple Understanding Question

[Fbase21]

I am trying to understand how keywords are measured by engines

Do search engines measure the importance by taking what is in your meta keyword tag and analyzing it versus what keywords you have on the body of your page from that tag

or

Do they take the info from the tag but also take all words on the page into account - if my website on widgets had the word tight on it a bunch of times - tight would not be in my meta but would the engine see it on the page and think of it as a keyword thus hurting my density?

I ask this b/c i see keyword analyzing programs pick up just about every word on the page and return results not just the ones in the meta/page text

Any info greatly appreciated

Nate

[t34WRJ]

Nate

To be honest with you I wouldn't bother with these keyword analysis programs. The best keyword analysis evaluation that you can perform is by looking at the page yourself, with friends, colleagues and family to see how it reads to a human being.

Search engines look at all sorts of different factors when working out what your web site is about.

They will look at title, incoming link text, incoming link quality, incoming link quantity, text in <h#> tags and text on the page.

Cheers

James

[ogletree]

Here is a good read

[webmasterworld.com...]

[bufferzone]

Keyword analyzing programs can only be used as rough guides or pointers, when you compare your pages against those of your competitors.

I would recommend that you start by testing your chosen keywords in the SE’s that are most important for you, to see what and how the competition are handling the optimization for these keywords. Then you try to make your pages a little better. When the SE have indexed your pages, you can see how your efforts have paid off. Then you change it a little and wait for the next crawl by the SE. This way, you should be able to steadily increase your placement.

I webmasterworld, you can read what is important for the different SE’s so you don’t work blind.

[ogletree]

On page factors are very simple and very important to get right. You don't need to worry too much about it. All you need is the basic rules. You don't need to worry about kw density. Just read your page and add kw's where they fit. You will end up with kw's in places you would normaly not put one but the document still reads well. That is all that is needed for kw density. If you have your title h1 tags and the kw repeated 5 or 6 times on the page that is all you need to worrry about. You can make some of the kw's <b><i><u> if you want as well. Also link out of your site and into your site with those kw's as well. It is also good to link to that page from other pages in your site when they use that kw. Anchor text and PR will help way more than any more on page work. People spend way too much time worrying about on page factors that really don't help that much after a point when they could be getting more anchor text.