Overture's Keyword Suggestion Volumes.

Overture, keyword volume, discrepencies, matching

[freerunjeff]

I'm wondering why I see an apparent inflation of some terms in Overtures keyword tools. Any Ideas? Implications?

Take the term "California wine tours" for example which shows 39386 searchs in November.

39386 california wine tour
9693 wine tour
892 napa valley wine tour
668 napa wine tour
662 wine country tour
460 temecula wine tour
376 tuscany wine tour
258 chianti wine tour
247 wine tour france
245 wine tasting tour

I'm in the top of the serps for this term nearly everywhere, yet it never shows up in top of my referring keywords. In fact 5-6 other terms incorperating "wine tours" and "california tours" always show up ahead in volume over this reportedly top term.

I see this pattern over and over at overture and it makes me doubt their reporting in general. (or my interpretation at least.)

Is it overture's content matching or broad matching distorting the numbers, or perhaps it is some wordtracker/webposition gold like tools?

thanks

[thevoodoo]

Jeff,

You might need to look at your ranking pages, their titles, their contents and everything else that draws searchers attention.

I have seen this happen many times, when a site is ranking very well for high traffic keywords, but it is the neighbouring results that are getting the clicks.

If you want I can take a look at your website and give you my input.

[bagatell]

I have the same problem freerunjeff. One of my sites has 50 plus top 5 serps with different terms across various engines
but is only getting an avarage of 24 visitors a day. Overture tells me that just one of those search terms for which I'm #1 is getting 8000 hits a month. I suppose that 7900 odd of them are webmaster worlders checking the same stuff I am!