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I just realized that I should have been recording the monthly totals for impressions given by Overture for a set of keywords. One of the big reasons is to understand seasonality. I know my sales patterns, but being my first year in business, i don't truly understand the seasonal patterns.
I can't rely on my web stats either because i may be losing traffic to competition rather than seasonality.
Any way of historically looking at search impressions for Overture or anything related? I've been a part of the Adwords and Overture programs, but the stats I get from that show impressions for times that I had an ad up, and I know this isn't every impression available.
Thanks.