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This might seem a little bit of an easy question, but I am developing a website where our targeted keywords are about small business who need a web-designer. Now how imperative is content in something like this? I am thinking the website is only about 15 pages long, will I run into problems optomizing if the site is only 15 pages long?
One good rule of thumb is that it is really a very big advantage to have MANY keywords to attract visitors. And if you want to be competitive on many keywords you need many pages ( = content!).
Study your logs and see which keywords your visitors use to find you. In my own logs I often find words that I had used without thinking about their usefullness as keywords. That may be an inspiration to write a new page that is optimised for such a word.