Keywords for a mailing list company

[plusleads]

Hi,

I am pretty new to this forum and feel that this is the best place on the web to get help on building a good website.

I need help on searching the best and the most effective keywords for my business. We are a mailing list and a telemarketing list company providing quality lists.

Can any one help me with a link where I can find the most effective KEYWORDS for my business or alternatively send them to me if anybody has them.

Help from the forum will be appreciated

Best Regards,
Neil Nelson

[edited by: WebGuerrilla at 4:52 pm (utc) on Sep. 19, 2003]
[edit reason] No Sigs Please [/edit]

[martinibuster]

Would you like those keywords delivered in an excel spreadsheet, text file, or a word document?

Ok, seriously- I recommend digging around through adwords and PPC forums. Lots of tips on digging up keywords.

[edited by: martinibuster at 4:27 pm (utc) on Sep. 19, 2003]

[plusleads]

OOoops...... Sorry did not give my contact information, if anybody can help... please email me <snip>

Thanks,
Neil

[edited by: WebGuerrilla at 4:51 pm (utc) on Sep. 19, 2003]
[edit reason] email in profile [/edit]

[plusleads]

Thanks for your prompt reply and your willingness to help, I guess a text file would be best if you can assist.

>>>> Hmm... I did not know you could also EDIT posts ... a Good feature.

Martinibuster... thank you for your guidance but I am new to this and do not know what are adwords and PPC forums...

I know this is bothering too much ....... but would appreciate help.

[edited by: plusleads at 4:33 pm (utc) on Sep. 19, 2003]

[martinibuster]

Ok, seriously- I recommend digging around through adwords and PPC forums. Lots of tips on digging up keywords.

Welcome to webmasterworld. There's lots of folks who are willing to help, BUT, there are lots of resources/old threads here that provide incredible information.

As Ben Franklin said, G. helps those who helps themselves, and you'll find a lot of divine inspiration here.

Soliciting commerce, dropping your url, dropping your email address are strictly forbidden by the Terms of Service. Take a moment to browse it first.

[edited by: martinibuster at 4:32 pm (utc) on Sep. 19, 2003]

[BaseVinyl]

I was just funnin' ya...I'm new here too! Good luck :)

[plusleads]

Thanks for the warm welcome

BaseVinyl . thank you for your suggestion ... Yes I do know the keywords for my business.. but I am trying to look for the most effective ones that work and trying to see where I could get them.

martinibuster.. thanks for your suggestions as well.. I would run through the archives... but was just wondering if there is something specific that you might want me to look at while doing that. As this is a webmasters forum... some jargons that are used are new to me.

On the email or the URL.. I apologise unreservedly, not intended..

[sem4u]

Check out the Overture & Wordtracker keyword tools to see which keyphrases related to your business are the most popular.

The most effective phrases should be the most closely related to your business.

[martinibuster]

sem4u has given you some detailed information.

However I would caution you to slow down and read awhile before you go straight to digging up keywords. That's why I didn't give you the names of the tools.

Raising your search engine profile is deeper than knowing the "right" keywords.

There is a whole lot of reading and discovery here. If you come here in the spirit of learning you will find that webmasterworld is a key that opens a lot of search engine marketing doors.

If you come here to zip in and take, like picking up a 40 at the quicky mart, I'm afraid you will find WW less rewarding.

Patience and diligent research will pay off the best. :)

[plusleads]

This is surely helpful.... you guys are a great team!

I am sure I will learn a lot from here!

[sem4u]

Yes, keep reading and contributing to webmasterworld to learn all about how to promote your website on search engines and other outlets on the web.

Good luck :)

[plusleads]

I think I need help again ..... I have spent days and hours reading and doing some good research to find what are the keywords that are relevant to my business...

Somehow I am still struggling.....

For example
My product is "Keyword1" and the people who normally sell "Keyword1" are known as "Keyword2"

Now Overture shows maximum searches for "Keyword1" (product) as compared to "Keyword2" however when I try searching for my competitor sites using "Keyword1" the result is instead of companies in that business, something else appears and only may be 2 or three relevant links appear.

Why is this so...... does thsi mean that I should avoid "Keyword1" and just use "keyword2"

[claus]

That sounds great - your competitors don't seem to have discovered KW1 or optimized for it yet, that makes your chances better. Go for it ;)

[plusleads]

I am in a very competitive industry and still thinking why is that KW1 is not used widely... I see that KW1 appears as the first Meta tag KW in all competitor websites, however the search for that keyword does not get the desired results.

Comments?

[wkitty42]

depending on where you are searching, metatags are not used... they may also not be working for them because the keyword may be used too much on their pages... a lot also depends on the search engine(s) used...

[claus]

>> the first Meta tag KW

okay, so they think they are optimizing for it, but in fact they are not ;) As wkitty42 said, meta-tags are ignored by a lot of SE's (it's because body text gives a better impression of what the page is really about).

[martinibuster]

Is this keyword One solitary Keyword, or is it a two-word keyword phrase?

[cyberkat]

When designing keywords for a domain, I use a group of friends and family to call up searches in the engines likes google, msn, altavista, etc.
Give them base info, like they are a customer in search for a product, and let them do the searching, making notes on all the keywords they use, and do the math from there on averages. The more people to assist, the better you will be.
Most of my sites come before the goverment agencies. I won't let loose on that. But I'll just give out the beginning.
Good luck.

[plusleads]

martinibuster all the keywords in my business are two word key phrases... My business it self is a two word phrase and all my products are two word phrases....

Coming to the point I found this site very very helpful..... but I am still trying to figure out which are the best Kerword phrases for my Business... I feel the competition being severe the KW1 is being ignored.... may be I am wrong ... any thoughts?

[claus]

>> the competition being severe the KW1 is being ignored

Now if it's that obvious two word phrase, then you're right. The #1 in the Google results has a Toolbar PR of 8 and the next is Yahoo Groups with a PR of 9 - number 20 is a PR8, number 50 is PR5 and number 100 is PR6. Perhaps a three word phrase will do it.

[plusleads]

In that case ..... how do I go about this.... Any companies want to bid to help?

[martinibuster]

You must keep in mind that the overture tool displays the plural and singular together. So the high search volume of keyword phrase "fix widget" could actually be from people searching on "fix widgets."

In this case you could use wordtracker to see what their best guess (and keep in mind that wordtracker is a calculation, not hard data), then you may be able to tease the truth.

ONE BIG CAVEAT
There are many different ways to look at a keyword. Let's take "fix widgets" for an example.

Phrases in brackets [] represent phrases typed in exactly as shown. Phrases in quotes "" represent keyword phrases used as part of a search phrase.
[fix widget] 10 searches
"fix widget" 30 searches

[fix widgets] 30 searches
"fix widgets" 20 searches

So the first thing we have to realize is that it's not just the plural and singular permutations, but the phrase variables as well that must be considered.

The overture tool will tell you that for the term "fix widget" there are 40 searches/month. This breaks down to 10 searches for fix widget and 30 searches for fix widgets.

The singular version of our phrase can account for 40 potential visits. The plural version can account for 50 potential visits.

But in this particular case, the phrase combo has 50 potential visitors.

This is where you have to do some log analysis to study visitor activity by keywords. Unfortunately, because of the general nature of two word keywords (there are happy exceptions though), these visitors could be looking for any number of things, not just for what you provide. The two word keywords may attract the two second visitors. Study your logs- this isn't always the case, but don't base your decision on your own opinion, check your traffic logs.

If it turns out that the phrase is more valuable then you have to mine for those phrases that attract the kind of visitor you are looking for.

In the above scenario it's phrases that include the words fix widget that attract more visitors. These may actually end up being of more value to you than scoring high for the two word phrase.

To score well for the phrases, you need lots of properly structured content so that your site can "be there" when someone searches for "instructions fix widget."

I really like mining the Phrase Possibilities.

[martinibuster]

plusleads- please don't solicit at WebmasterWorld. That's innappropriate behavior.

[claus]

>> solicit at WebmasterWorld

Martinibuster, you forgot to mention "outside of the approprite forum" ;) The appropriate forum is here:

[webmasterworld.com...]